As consumers’ use of email evolves, so too are marketers’ strategies for reaching them. And while email is increasingly competing with other digital channels for consumers’ time and attention, the latest research suggests it continues to be an effective tool for marketers. eMarketer, the market research company, has recently released its report Email Marketing Benchmarks: Key Data, Trends and Metrics, which surveys the latest industry benchmarks for email campaigns, covering open and clickthrough rates, industry-by-industry breakouts, mobile statistics and more.
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